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American Family Association, Inc./ Don Wildmon

Rating
Sector:

Advocacy

Total
Revenue:

$22,547,000

Total
Expenses:

$17,641,000

Net
Assets:

$37,071,000

Profile Contents

Research Analysis
Financial Information

Ministry Pie Chart

Database Avg This Ministry
Program 81.4% 71.5%
General & Admin 12.4% 4.3%
Fundraising 6.3% 3.3%
Savings 0% 21.7%


Ministry Pie Chart

Ministry Pie Chart

Age Size Box:

>50
Yr(s)25-50
<25
<$1m$1m-
$5m
>$5m

Summary

Founded in 1977 by Don Wildmon, the American Family Association, Inc. ("AFA") focuses its efforts on bolstering traditional family values and decreasing the deleterious influence of television and other media - including pornography - on our society. AFA believes that the entertainment industry, through its various products, has played a major role in the decline of the values that are the bedrock of our country and that maintain strong, healthy families. AFA believes in holding the companies that sponsor programs attacking traditional family values accountable. AFA also believes in commending those companies that act responsibly regarding programs they support. AFA supporters receive a monthly letter about a specific issue with a recommended action such as sending a postcard or making a phone call. This organization is a nonprofit. Contributions to it are fully tax deductible to the extent allowed by law. It is a member of the Evangelical Council for Financial Accountability (ECFA).

Contact Information: [ Back to top ]

Mailing Address:PO Box 2440 107 Parkgate
Tupelo, MS
38803-2440
Website: www.afa.net
Phone:(662) 844-5036,
Email:You need to enable javascript to see the email

Organization Details [ Back to top ]

EIN: 640607275
CEO/President: Mr. Tim Wildmon Tax Deductible: Yes
Chairman: Dr. Don Wildmon Fiscal Year End: June 30
Board Size: 10 Financial info from: 990
Founder: Dr. Don Wildmon Member of ECFA: Yes
Year Founded: 1977 Member of ECFA since: 1988

Purpose [ Back to top ]

Founded in 1977 by Don Wildmon, the American Family Association, Inc. ("AFA") focuses its efforts on bolstering traditional family values and decreasing the deleterious influence of television and other media - including pornography - on our society. AFA believes that the entertainment industry, through its various products, has played a major role in the decline of the values that are the bedrock of our country and that maintain strong, healthy families. Over the last 20 years, the entertainment industry has normalized and glorified premarital sex, and teen pregnancies, sexually transmitted diseases, and abortions have become normal.

AFA believes in holding the companies that sponsor programs attacking traditional family values accountable. AFA also believes in commending those companies that act responsibly regarding programs they support. AFA supporters receive a monthly letter about a specific issue with a recommended action such as sending a postcard or making a phone call. In addition, supporters receive the AFA Journal with news on various moral and family issues.

This organization is a nonprofit. Contributions to it are fully tax deductible to the extent allowed by law. It is a member of the Evangelical Council for Financial Accountability (ECFA).

Mission Statement [ Back to top ]

American Family Association uses the following to express its mission:

The American Family Association exists to motivate and equip citizens to change the culture to reflect Biblical truth.

Program Accomplishments [ Back to top ]

  • AFA has built and maintains a nationwide Christian radio network. The network provides Christian programming 24 hours a day, seven days a week. Included in this programming is a five-minute, around the clock, newscast provided by the American Family Radio (AFR) radio news staff.
  • AFA publishes the AFA Journal with an average circulation of almost 200,000, making it one of the most widely circulated publications of its kind in America. The journal contains addresses, phone numbers, etc, and is filled with vital information and action suggestions.
  • AFA continues efforts to end television?s exploitation of sex, violence, profanity, and anti-Christian bigotry.
  • AFA provides free legal help to Christians in defending their First Amendment rights and help prosecutors in obscenity trials through the American Family Association Center for Law and Policy (CLP). The CLP has four full-time attorneys fighting in the courtrooms for the rights of Christians.
  • In 2003, the CLP helped hundreds of individuals via phone calls and letters, and was involved in many cases defending the First Amendment rights of Christians.
  • AFA is involved with promotion of the annual, national Pornography Awareness Week by supplying resources to pastors and churches.
  • AFA also sponsors and promotes the national ?Meet at City Hall? project on the national Day of Prayer.

    Statement of Faith [ Back to top ]

    The American Family Association uses the following to communicate its faith:

    The American Family Association believes that God has communicated absolute truth to man through the Bible, and that all men everywhere at all times are subject to the authority of God's Word. Therefore, a culture based on Biblical truth best serves the well being of our country, in accordance with the vision of our founding fathers.

    History [ Back to top ]

    Donald E. Wildmon, an ordained United Methodist minister who earned his Master of Divinity from Emory College in 1965, founded the National Federation for Decency in 1977. The National Federation for Decency became the American Family Association (AFA) in 1988.

    Since Don and his wife Lynda have four children and five grandchildren, they know first-hand the battle parents face in teaching their families traditional moral values. Don tells in his own words how AFA was founded:

    "One evening in 1977 I sat down with my family to watch TV. On one channel was adultery, on another cursing, on another a man beating another over the head with a hammer. I asked the children to turn off the TV. I sat there, got angry, and said, 'If they're going to bring this into my home, I'm going to do all I can to change it."

    "I brooded for a while and then came up with a plan for our church to turn off the TV for a week. I sent out a press release and the national media picked up on it.

    Through that 'Turn off the TV Week' I learned there were literally millions of other people around the country who felt the same way I did. That was the beginning of the American Family Association."

    Ministry Needs [ Back to top ]

    The American Family Association requests the following:
    (1) Pray daily for their ministry and our country. (2) Get informed. Sign up to their mailing list (e-mail and regular). AFA will keep you become informed on the battles going on, as well as how you can help. (3) Consider starting a local AFA Affiliate to "fight the good fight" in your own back yard. AFA will help you to be effective on the local level. (4) Consider making a financial gift.

    Research Analysis

    Transparency Grade [ Back to top ]

    Transparency Grade of : A
    Criteria categoryGradeOther Comments
    Timeliness:100
    Financial Information:100
    Foundational Clarity:
    Level of Cooperation:
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    MinistryWatch.com 5 Star Financial Efficiency Ratings [ Back to top ]

    Ranking CategoryRatingOverall RankAdvocacy Sector
    Overall Efficiency RatingStarStarStar141 of 352    8 of 21
    Fund Acquisition DecisionStarStarStar122 of 352      6 of 21
    Resource Allocation DecisionStarStarStarStar65 of 352      3 of 21
    Asset Utilization DecisionStarStar288 of 352      20 of 21
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Supporters Might Say
  • Biblically based ministry, not afraid to stand on the truths of Jesus Christ
  • Deals with current issues that encourage Christians to become involved in many ways, from boycotting products that sponsor offensive materials to letter campaigning, and communicating with Ministry personnel with concerns about marriage, abortion, and homosexuality. Many resources are available to those who seek to help the lost.
  • Deals critically with denominational issues when they stray from sound Biblical doctrine.
  • Issue Editor for Homosexual Agenda portion of AFA is Stephen Bennett. Mr. Bennett was a practicing homosexual before his conversion to Jesus Christ. Instead of hate-mongering, his approach is to love the sinner and support and encourage them as they seek salvation and God?s will for their life
  • AFA has and continues to impact the culture by campaigning responsible advertisers to pull their sponsorship from immoral television and radio programming
  • By sponsoring rallies and providing legal assistance, AFA supports citizens fighting for religious freedom, such as Judge Roy Moore from Alabama, who displays the ten commandments in his courtroom
  • AFA?s fight against pornography has proven successful in removing Porn magazines from many stores and our Federal prisons
  • AFA is unashamedly Pro-Life


Critics Might Say
  • AFA appears to ignore separation of church and state as is commonly held by the secular community
  • AFA?s Homosexual Agenda Ministry may appear controversial and offensive
  • AFA could appear to promote censorship
  • AFA could be accused of inhibiting freedom of speech
  • AFA opposes a woman?s right to choose abortion
  • AFA is unashamedly Christ-based and could been seen as intolerant of other religions
  • AFA could be accused of using their influence to impose their beliefs upon public education


Theological Considerations
  • Founder and CEO of AFA is Donald E. Wildmon, an ordained United Methodist minister
  • Sound bible-based theology, as is found in their Philosophical Statement, that all men everywhere at all times are subject to the authority of God?s word
  • AFA reaches out to people in all walks of life, which include homosexuals, women who have had abortions, couples with marital problems, and people with addictions, sharing the message of love and hope in Jesus Christ
  • AFA?s mission statement says that this ministry exists to motivate and equip citizens to change the culture to reflect Biblical truth as reflected in Eph. 4:12
  • AFA practices and encourages good stewardship of Christians in following the teaching of Jesus Christ.
  • Pro-Life
  • AFA holds all people accountable for the decline in our culture and encourages Christians, especially, to seek to restore our nation to the Biblical truths that our country was founded on

Analyst Comments [ Back to top ]

MinistryWatch.com?s Take
January 2003
By Sarah Barrick, Research Fellow; Michele C. Prince, Research Fellow



Media Concerns
The American Family Association began in 1977 when Donald E. Wildmon and his family were sitting down to watch TV. There was nothing wholesome to watch. In his anger and frustration, Mr. Wildmon, a minister, decided to have his congregation join with his family in a ?turn off the TV week?. He sent out a press release and the national media picked up on it.

Mr. Wildmon learned that he was not the only one who felt the same way he did. Millions of people were just as disgusted with the moral decline of our culture so proudly broadcasted through the images on television.

And AFA was born out of the need to do something about it.

The positive impact AFA has had on our culture is a tribute to the power of collective prayer, concern, and action. AFA enables Christians to participate in the restoring of our nation to the biblical truths held so dear by our founding fathers by using our resources wisely, using our voice collectively, and reaching out to those in need of salvation.

Mr. Wildmon is the founder and president of AFA. He was ordained a United Methodist minister, having earned his MDiv. from Emory College in 1965. After serving in the U.S. Army?s Special Services, he pastored churches from 1965 until he founded National Federation for Decency in 1977. NFD became American Family Association in 1988. Their website is www.afa.net and has provided the information contained in this analysis.

Has AFA Made an Impact?
The impact of AFA is recognized nationwide. Don Wildmon and other AFA personnel have appeared on programs such as Good Morning America, The Today Show, MacNeill Lehrer Report, Nightline, The 700 Club, Meet the Press, Crossfire, and Focus on the Family. AFA is a long-time member of the Evangelical Council for Financial Accountability. Examples of AFA?s impact on our culture are as follows:

  • Disney/ABC cancels the pro-homosexual show Ellen, for "lack of ratings." AFA led the campaign to encourage responsible advertisers to drop from the show.
  • AFA and other pro-family groups sponsored a rally in support of Judge Roy Moore of Alabama who refused to remove the Ten Commandments from his courtroom.
  • AFA leads the effort to clean up Howard Stern Radio Show. To date, over 2/3rds of all advertisers dropped from the show in monitored areas.
  • AFA promotes Pornography Awareness Week
  • AFA distributes 400,000 copies of the "Fight Back Book," a comprehensive resource guide of TV advertisers, products and addresses.
  • AFA supports and promotes Shatter the Silence, a national observance to bring attention to religious persecution throughout the world.
  • AFA leads efforts to expose abuses of tax dollars by National Endowment for the Arts.
  • The 43 Federal prisons removed porn magazines from their commissaries after efforts by AFA supporters.
  • The Southland Corporation, owners and franchisers of the 7-Eleven convenience store chain, along with 30,000 other convenience stores, pulled porn magazines from shelves after intensive boycotting and picketing by AFA.
  • In 1994, AFA launched a "war on divorce," by helping develop and distribute the Marriage Savers video series.
  • AFA has promoted successful boycotts of several national advertisers because they were leading sponsors of TV sex, violence and profanity. Because of the boycotts, some companies - including Burger King, Clorox and S. C. Johnson - have changed their advertising policies.
Battlefields in the Culture War
The American Family Association sees the culture fighting over:
  • Preservation of the Marriage and Family
  • Decency and Morality
  • Sanctity of Human Life
  • Stewardship
  • Media Integrity

AFA?s web site is an excellent source of information about concerns all Christians share. The articles available detail problems such as pornography and violence in the entertainment industry, pre-marital sex among our teenagers, the power of the homosexual agenda, the pro-abortion movement, and concerns within the church, just to name a few. For those concerned about pornography on the Internet, AFA offers a filter at a minimal cost.

With every concern outlined, AFA offers information about what one person can do. The belief that God can use even one, if we make ourselves available to Him, is manifested in the results that a ministry such as AFA achieves. Mr. Wildmon?s remarks concerning activism by Christians can be summed up by a call to pray, to be concerned, and to stay informed.

One of the most hotly contested issues the Church faces today is that of homosexuality. Many professed homosexuals in need of redemption feel that the last place they are welcomed is the Church. On the contrary, AFA wants to reach out to those burdened by homosexuality. The issue editor for AFA on Homosexuality/Homosexual Agenda is Stephen Bennett.

In a newsletter he wrote to introduce himself, Mr. Bennett writes, ?As a man who once lived the homosexual lifestyle until I was 28 years old, with well over 100 men sexually (many whom are dead today from AIDS), my heart's desire and passion is to reach the homosexual man and woman for Jesus Christ with the truth in love: that no one is born homosexual, and complete change is completely possible through a personal relationship with Jesus Christ!... Friend, God loves the sinner - yet He hates the sin. We need to reach out to the homosexual man and woman in love with the only thing that can set them free - the Truth - the Gospel of Jesus Christ?.

To further emphasize AFA?s heart concerning the homosexual, the following question and answer appears in their ?about us? section of their web site.

?Does AFA Hate Homosexuals?
Absolutely Not! The same Holy Bible that calls us to reject sin, calls us to love our neighbor. It is that love that motivates us to expose the misrepresentation of the radical homosexual agenda and stop its spread though our culture. AFA has sponsored several events reaching out to homosexuals and letting them know there is love and healing at the Cross of Christ?.

To address concerns that the public might have concerning censorship, AFA offers this question and answer.

?Does AFA Support Censorship?
AFA does not support "censorship". Censorship, by definition, is government imposed. What AFA does support is responsibility. Producers and advertisers alike realize that what people see and hear does affect them. (If this were not true, they would not pay the astronomical fees for advertising.) Our belief is that if we can encourage advertisers to sponsor only quality programming, then networks and producers will not have the financial encouragement to produce shows diametrically opposed to the traditional family.?

AFA is a ministry that gives Christians a voice by informing them and introducing them to ways they can participate to positively influence our nation?s culture.

Ministry Statement or Response [ Back to top ]

This organization has not offered MinistryWatch.com with an official statement or response for their profile. This area is meant as a mechanism for the profiled ministry to communicate anything they may choose. It is open ended as to the topic, issues, facts or news to address. It is not negative if there is no official statement as many don’t have anything to add than what is already on the profile. This section is not tied to transparency or to communication in general. Many very open and talkative ministries with us choose not to post an official statement. This section is just an open ended offering to the profiled ministry for anything extra to say as they may choose.

Financial Information:

Financial Ratios[ Back to top ]

Funding RatiosDatabase Average20072006200520042003
Return on FR Efforts9%4%5%5%0%0%
Fundraising Cost Ratio6%3%3%3%0%0%
Contributions Reliance83%78%63%62%0%0%
Fundraising Expense Ratio6%4%4%4%0%0%
Other Revenue Reliance17%22%37%38%0%0%
Operating RatiosDatabase Average20072006200520042003
Program Expense Ratio81%91%93%93%0%0%
Spending Ratio100%78%83%79%0%0%
Program Output Ratio81%72%77%73%0%0%
Savings Ratio0%22%17%21%0%0%
Reserve Accumulation Rate2%14%10%15%0%0%
General & Admin Ratio12%4%3%3%0%0%
Investing RatiosDatabase Average20072006200520042003
Total Asset Turnover2.57x.45x.41x.44x0x0x
Degree of L-T Investment2.91x2.07x2x1.96x0x0x
Current Asset Turnover4.77x.94x.82x.87x0x0x
Age of Assets9.5yr(s)9.2yr(s)10.2yr(s)10.4yr(s)0.0yr(s)0.0yr(s)
Liquidity RatiosDatabase Average20072006200520042003
Current Ratio122.32x146.3x50x37.52x0x0x
Current Liabilities Ratio.32x.01x.02x.03x0x0x
Liquid Reserve Level5.81x12.74x14.39x13.4x0x0x
Solvency RatiosDatabase Average20072006200520042003
Liabilities Ratio.23x.05x.06x.07x0x0x
Debt Ratio.06x0x0x0x0x0x
Reserve Coverage Ratio87%196%219%179%0%0%

Financials[ Back to top ]

Balance Sheet
Assets20072006200520042003
Cash$6,062,000$3,815,000$4,308,000$2,387,000$2,710,000
Receivables, Inventories & Prepaids$8,949,000$8,108,000$8,300,000$6,564,000$7,074,000
Short-Term Investments$3,848,000$5,238,000$3,338,000$4,306,000$1,470,000
Total Current Assets$18,861,000$17,162,000$15,948,000$13,258,000$11,256,000
Long-Term Investments$0$0$0$0$1,034,000
Fixed Assets$18,320,000$14,567,000$12,620,000$11,778,000$11,218,000
Other Long-Term Assets$1,941,000$2,604,000$2,728,000$2,777,000$2,711,000
Total Long-Term Assets$20,262,000$17,171,000$15,348,000$14,556,000$14,964,000
TOTAL ASSETS$39,123,000$34,333,000$31,297,000$27,814,000$26,220,000
Liabilities20072006200520042003
Payables & Accrued Expenses$128,000$343,000$425,000$233,000$198,000
Other Current Liabilities$0$0$0$5,462,000$5,917,000
Total Current Liabilities$128,000$343,000$425,000$5,695,000$6,115,000
Debt$0$0$0$0$0
Other Long-Term Liabilities$1,923,000$1,824,000$1,638,000$1,577,000$1,261,000
Total Long-Term Liabilities$1,923,000$1,824,000$1,638,000$1,577,000$1,261,000
TOTAL LIABILITIES$2,052,000$2,167,000$2,063,000$7,272,000$7,376,000
Assets20072006200520042003
Unrestricted$36,866,000$31,903,000$29,032,000$20,341,000$18,650,000
Temporarily Restricted$204,000$262,000$201,000$200,000$193,000
Permanently Restricted$0$0$0$0$0
NET ASSETS$37,071,000$32,165,000$29,233,000$20,541,000$18,844,000
Revenue and Expenses
Revenue20072006200520042003
Total Contributions$17,638,000$10,702,000$10,860,000$9,570,000$8,745,000
Program Service Revenue$0$3,678,000$3,165,000$2,689,000$2,566,000
Membership Dues$0$0$0$0$0
Investment Income$4,825,000$2,490,000$3,512,000$1,915,000$2,186,000
Other Revenue$82,000$81,000$57,000$10,000$62,000
Total Other Revenue$4,908,000$6,250,000$6,734,000$4,615,000$4,815,000
TOTAL REVENUE$22,547,000$16,953,000$17,595,000$14,186,000$13,561,000
Expenses20072006200520042003
Program Services$16,125,000$13,051,000$12,929,000$11,622,000$10,367,000
Management & General$765,000$407,000$468,000$391,000$464,000
Fundraising$750,000$562,000$503,000$474,000$467,000
TOTAL EXPENSES$17,641,000$14,021,000$13,901,000$12,488,000$11,299,000
Change in Net Assets20072006200520042003
SURPLUS (DEFICIT)$4,905,000$2,932,000$3,693,000$1,697,000$2,261,000
Other Changes in Net Assets$0$0$4,998,000$0$0
TOTAL CHANGE IN NET ASSETS$4,905,000$2,932,000$8,692,000$1,697,000$2,261,000

Functional Expenses [ Back to top ]

Funding Ratios20072006200520042003
Grants & Allocations$0$0$0$0$0
Specific Assistance to Individuals$0$0$0$0$0
Benefits Paid To or For Members$0$0$0$0$0
Compensation of Officers, Directors$237,000$229,000$198,000$0$185,000
Other Salaries, Wages$5,141,000$4,241,000$4,544,000$4,483,000$4,223,000
Pension Plan Contributions$297,000$224,000$264,000$228,000$230,000
Other Employee Benefits$22,000$9,000$8,000$11,000$151,000
Payroll Taxes$473,000$415,000$394,000$354,000$357,000
Professional Fundraising Fees$0$0$0$0$60,000
Accounting Fees$0$0$0$0$120,000
Legal Fees$23,000$21,000$32,000$29,000$31,000
Supplies$156,000$129,000$154,000$153,000$162,000
Telephone$265,000$279,000$284,000$269,000$265,000
Postage & Shipping$751,000$607,000$784,000$702,000$699,000
Occupancy$0$0$0$0$0
Equipment Rental & Maintenance$685,000$823,000$981,000$876,000$2,000
Printing & Publications$527,000$452,000$375,000$268,000$270,000
Travel$178,000$157,000$160,000$196,000$188,000
Conferences, Conventions & Meetings$1,000$3,000$22,000$49,000$0
Interest$0$0$0$0$0
Depreciation, Depletion etc.$1,726,000$1,395,000$1,244,000$999,000$1,379,000
Other Expenses$7,151,000$5,030,000$4,451,000$3,865,000$2,970,000
TOTAL NATURAL EXPENSES$17,641,000$14,021,000$13,901,000$12,488,000$11,299,000